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For every InStore Focus demonstration, a well-oiled machine is at work. The process, tinkered with and perfected over time, has evolved to this:

• Banner directs the Vendor to InStore Focus's online booking system
• Vendor submits the pertinent facts about the demo
• InStore Focus Program Coordinators follow-up and gather more indepth info
• InStore Focus creates ideal demonstration program and sends to Area Managers for review, appropriate Brand Ambassadors are assigned, briefed and thoroughly trained
• Brand Ambassadors execute the demos and upon completion, submit results via online reporting software
• InStore Focus ensures the prompt delivery of accurate reports to the Vendor