Case Study - Yogurt
Product
Yogurt
Service:
- In-Store Sampling and Demonstration
What We Did:
- InStore Focus educated consumers of the product by offering samples and communicating the product key features
- A "profiled team" encouraged sales and increased awareness of the yogurt brand
Results:
- A total of 220 stores executed this program
- Approx. 72,558 samples of yogurt were distributed to interested consumers
- The average product movement achieved at 66% was higher than the category objective of 60% nationally!
(Please note, all sales and intercept #'s are based on manual reports)
