Case Study - Ready-To-Serve
Product
Ready to Serve Soups
Service:
- In-Store to encourage sampling and purchase of new skus of soups
What We Did:
- Team InStore Focus educated, qualified and converted consumers to the new skus and to the brand.
- InStore Focus generated sales and increased awareness and built preference for soups
Results:
- InStore Focus executed a total of 57 stores in the West across various retailers
- InStore Focus delivered an average of 66% product movement and 76% at Real Canadian Superstore
(Please note, all sales and intercept #'s are based on manual reports)