Case Study - Pizza
Product
Pizza
Service:
- In-Store Sampling and Demonstration leading up to Superbowl Weekend
What We Did:
- InStore Focus Brand Ambassadors highlighted pizza brand as a quick and easy mealtime solution by offering samples and communicating the product key features
- The Brand Ambassadors encouraged sales and increased awareness through trial and excitement of the new pizza
Results:
- The results over exceeded category objectives for this program:
- Approx. 25,000 samples distributed over 50 stores, yielding on average 500 samples/store over 2 days vs category average of 400 per store
- Product movement on average was 82% vs category average of 62%
- Average conversion was 43% vs category average of 31
(Please note, all sales and intercept #'s are based on manual reports)
