Case Study - Hot Beverage
Product
New hot beverage brewing system
Service:
- Demonstrations in LCL nationally all in 1 weekend to promote the coffee machine and its smart technology.
- Large client briefing at InStore Focus Head Office and rolled out national live and phone conference call training across the country with InStore Focus Area Managers and Brand Ambassadors
What We Did:
- Introduced a revolutionary, convenient and exciting new global innovation and its first ever smart technology bar code reader which allows consumers to prepare any of 9 different hot beverages in just 60 seconds
- Encouraged consumers to interact with machine by having them prepare their own beverages
- Communicated to consumers the choice of varieties of beverages
- Encouraged sales of the machine by communicating in-store its features
Results:
- A total of 135 events were executed by the teams
- We over achieved in product movement for this high profile program by 61% with an average product movemement of 68%.
(Please note, all sales and intercept #'s are based on manual reports)
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