Case Study - Dishwasher Soap
Product
Dishwasher Soap
Service:
- In-Store Promotion to convert dishwasher users to a non-powder type of soap
- Recruited and trained via national conference calls Brand Ambassadors to represent the dishwasher soap brand across the country
What We Did:
- Team InStore Focus educated, qualified and converted current dishwasher users from powders and gels to the branded tabs across multiple banners nationally.
- InStore Focus generated sales and increased awareness of the brand with the target consumers.
- A profile team intercepted consumers distributing samples of the branded tabs.
Results:
- InStore Focus executed a total of 199 stores nationally across various retailers
- InStore Focus intercepted over 43,204 consumers in only one weekend
(Please note, all sales and intercept #'s are based on manual reports)
