Case Study - Baby Food
Product
Baby Food
Service:
- In-Store Sampling and Information Demonstration
What We Did:
- Created awareness and trial of new ready-to-drink nutritional supplement for toddlers
- Highlighted new chocolate and vanilla flavors to consumers
Results:
- InStore Focus executed a total of 246 stores nationally across various retailers
- Approx. 30,842 samples were distributed to interested and targeted consumers
- The average product movement nationally was 24%, a high target to achieve in the infant foods category
(Please note, all sales and intercept #'s are based on manual reports)
