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Best Reasons to Sample:

Stimulates trial
Because the experience is free, customers incur no financial risk to try your product

Builds awareness
A typical 500-store national program generates 2.3 million brand impressions during which Brand Ambassadors inform and instruct potential customers about your product

Drives Sales

• We turn 25% of consumers sampled into buyers
• Sampling generates volume
• Builds relationships in the banner
• 67% customers switched brands because they were satisfied with their sample (Advertising Age 1998)
• 75% of customers purchase decisions are made in-store; that number jumps to 88% if the purchase is food (Sobeys 2003/PopArt Marketing Tool 1997)
• Sampling generates a 200%+ sales lift than the previous 10-week sales average

Develops brand loyalty
It reinforces why current users stay with your brand, switches others to your brand, and to both groups, sampling is perceived as a good-will gift from the manufacturer

Reaches target market
Canadians spend 75% of their food budget in grocery stores; with sampling you reach the principal grocery shopper

Data Analysis
Sampling generates instant reports that contain valuable information about product movement, sales, and much more information